I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:
1. How he leveraged free TV coverage
2. How he used videos on social media to increase ticket sales
3. Selling out games at a community college
Takeaways
- Schedule games on Saturdays to make them appointment viewing for fans
- Create a strong fan experience to increase attendance
- Engage with the community and leverage relationships with local media for earned media coverage
- Use video content to showcase the team’s talent and engage fans
- Focus on improving the fan experience and helping players progress to professional leagues
Chapters
00:00 – Introduction to Lee Nevis and Stockton Cargo
11:43 – Founding the Team and Creating the Brand
32:45 – The Importance of Community Involvement
44:06 – Future Plans and Player Progression
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