Resource Center

Resources, Insights, & Other Cool Things

Explore our collection of case studies, guides, and tools designed to help sports teams engage their communities, reach new fans, and fill more seats.

Most sports teams assume slow ticket sales mean they need more marketing. More ads, more emails, more reach. But Brian Coe, Vice President of Ticketing and Corporate Partnerships at the Wilkes-Barre/Scranton Penguins, proved it's almost never a traffic problem. It's a buying experience problem. The Real Problem: Fans Are Dropping Off at Checkout Brian didn't set out to run a buying experience experiment. He started working with FEVO on the group sales side because it made life easier for group leaders — no collecting money, no coordinating payments, just a link that handled everything. It worked so well that FEVO asked him a simple question: have you thought about using this for individual game sales too?

You Don’t Have a Traffic Problem. You Have a Metrics Problem.

Posted by Jeremy Neisser on June 2, 2026 | Featured | No Comments

Your agency just sent over a slick monthly report. Impressions up. Clicks up. CPM down. Ticket sales? Flat. So is the agency doing a good job or not? Most sports teams can’t answer that question. Not because the answer is … Read More

Andrew Downey Joins the Revelocity Team

Posted by Tom Rupp on January 29, 2026 | Featured

Big news! We’re thrilled to welcome Andrew Downey to the Revelocity team. Andrew’s joining us in Team Success, bringing nearly a decade of marketing analytics and consumer insights experience from some of the best in the business—84.51° (Kroger’s data powerhouse) … Read More