Sports Marketing Machine Podcast – Revelocity Sports

Revelocity Sports

Revelocity Sports

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Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't control, and the conversion-focused metrics that actually tell you whether your agency is earning its fee. A practical episode for any marketing director, ticket sales leader, or revenue officer evaluating an outside partner this season.

166 – How Do You Know If Your Agency Is Actually Good?

June 2, 2026

You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a deeper hole, and the strategic paths forward depending on how far off target you really are. Jeremy shares a daily pacing tracker template and explains why protecting future value sometimes matters more than saving today.

165 – You’re Behind Pace — Now What?

June 2, 2026

Most sports teams don't have a customer service problem — they have a consistency problem. In this tactical episode, Jeremy Neisser walks through exactly how to build a simple "Always Do / Never Do" list that your entire organization can follow to create a consistent, frictionless fan experience. You'll get starter ideas for both lists, plus a clear plan to put the framework into action across every department — from ticket sales to concessions to parking. KEY TOPICS COVERED - Why inconsistency across departments is quietly costing you ticket sales and slowing fan base growth - The real problem most teams face: not bad service, but inconsistent service across staff and departments - Why your framework should stay simple — 5 to 7 always items and 5 to 7 never items, no more - How same-day response time builds trust and keeps momentum alive with interested fans - Why making it easier for fans to buy from you directly increases conversion on tickets, groups, and packages - How giving a clear next step in every fan interaction moves people closer to a purchase - Why you should always assume fan confusion is your organization's fault — and how to fix it - The power of "Know Before You Go" emails to set up a smoother game-day experience before fans arrive - The Cheesecake Factory problem: how too many options kills decisions and slows sales - Why first-time buyers, group leaders, and season ticket holders each need a different experience - How to stop passing fans around between departments and own the problem instead - How to embed your Always / Never list into staff meetings, training, name tags, concession stands, and daily operations

164 – The “Always / Never” Customer Service Starter List

May 15, 2026

Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the employee. This episode introduces the non-negotiables framework: simple "always do" and "never do" rules that eliminate guesswork and scale great service across your entire operation. KEY TOPICS COVERED • How inconsistency in fan interactions destroys ticket sales and repeat business • Why your best employee doesn't define your customer experience—your most inconsistent one does • The Cleveland Insight: John DeJulius's non-negotiables framework for scaling service without burnout • Why "always do" and "never do" rules work better than motivation, pizza parties, or lengthy policy manuals • Death by a thousand moments: how one bad interaction overrides five good ones • Why customer service isn't a department—it's an organization-wide responsibility • The direct connection between consistency and revenue: fans return when the experience feels smooth and effortless • Building your organization's always do and never do list: start with 5–7 rules, not 20 • Specific always do rules for ticket sales teams: same-day responses, clear pricing, preparing fans before arrival • Specific never do rules: don't make fans search, don't overcomplicate offers, don't treat all fans identically • How to implement consistency at every touchpoint: parking, ticketing, concessions, guest services, sales calls • Testing your consistency: Does your fan experience change depending on who they talk to?

163 – Why Your Fan Experience Fails Without Consistency (And How to Fix It)

May 7, 2026

Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with Brian Coe of the Wilkes-Barre/Scranton Penguins to break down how simplifying the ticket purchase process led to a 22% increase in sales and a 111% jump in conversions through FEVO. If you want more fans to actually complete their purchase, this is a must-listen.

162 – How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy

May 3, 2026