Every team loses fans in the same three places — and most have no idea it’s happening. In Part 2 of the Fan Journey series, Jeremy Neisser pinpoints the capture gap, the relevance gap, and the re-engagement gap: exactly where … Read More
Branding
167 – The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)
In Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sports organization. Instead of anchoring the conversation on agency fees, Jeremy reframes it around leverage — how external … Read More
145 – Where I Was Right & Wrong On My Marketing 2025 Predictions
In this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and … Read More
130 – How Teams Can Use Nano Banana to Generate More Revenue
Here are a few mockups that I created with a few prompts using Nano Banana. First prompt: Take this hat and put it on Frank Thomas’ head The photo The hat The output: Good. Next test: Take this photo … Read More
127 – 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and … Read More
124 – Maximizing Your Football Marketing Plan: What to Do When You Can’t Do It All
In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and … Read More
120 – What We Are Building – Be A Beta Tester
In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing. ➡️ Fan Feedback Tool:Surveys are great… until they become static, siloed, and unusable. Jeremy breaks down how their … Read More
114 – Mistakes Happen. Great Teams Turn Them Into Fan Loyalty
In this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession … Read More
103 – Personalize It – Why it Works (Part 1)
In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon’s successful strategies. He discusses the psychological principles behind why personalization works, how Amazon utilizes data to enhance … Read More
101 – 6 Fan Experience Lessons Learned from Going to Disneyland
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance … Read More