Marketing predictions are everywhere—but most don’t help when you’re staring at empty seats on a Tuesday night. In Episode 146, Jeremy Neisser breaks down 13 tactical marketing predictions for 2026, all filtered through one question: does this actually sell more … Read More
Audio
Episode 145 – Where I Was Right & Wrong On My Marketing 2025 Predictions
In this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and … Read More
Episode 144 – 13 Marketing Lessons from 2025
The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No … Read More
Episode 141: Pros/Cons of “Buy Out” Nights
Buyout nights are one of the most misunderstood tools in sports marketing. Some teams swear by them — others won’t touch them with a ten-foot pole. In this episode, Jeremy breaks down exactly why buyout nights can be a revenue … Read More
Episode 140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November
In this episode, Jeremy breaks down one of the strangest ticket offers he’s ever seen—a “mystery pack” that moved nearly 700 opening day tickets months before first pitch. He unpacks why fans lined up to buy something they couldn’t fully see, using … Read More
Episode 139: What Is Conversion Rate Optimization (CRO)?
In this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and … Read More
Episode 138: Community Survey vs. Fan Survey — The Value of Both
Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to … Read More
Episode 137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No
Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” … Read More
Episode 136: Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise
Minor league veteran and Game Day Advising founder Mike Van Hise breaks down how teams can squeeze more revenue from the same building—without gutting budgets or fan experience. We talk menu engineering, speed vs. margin at concessions, season-seat strategy, staffing math, and … Read More
Episode 135: The Simplest Way to Build (and Justify) a Marketing Budget
In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north … Read More