Our Team
Our leadership team combines decades of sports industry and data-driven sales and marketing expertise.

Jeff Spanbauer
Head coach
Jeff previously served as CEO of Relevate Health, a healthcare marketing agency he co-founded in 2007 and guided through four acquisitions and skyrocketing growth. He is currently a member of the ownership team and advisory board at the Greensboro Grasshoppers and is a director in the Atlantic League.

Sam Goldfeder
Strategy & Operations
Sam has 15+ years of experience working with clients to create data-driven and personalized consumer experiences, including Fortune 500 brands, media companies, and sports organizations. She previously held leadership roles at MediaLink, a boutique marketing consulting firm, and Accenture.

Tom Rupp
Product & Team Success
Tom brings over 10 years of experience as a strategic marketer and relationship builder who partners with brands to drive digital transformation and growth. His collaborative approach combines data-driven insights with creative problem-solving, helping organizations expand their market presence and launch award-winning campaigns.

Andy Milovich
Client Development
Andy spent 25 years as a General Manager or Team President in Minor League Baseball, including the Frisco RoughRiders and Myrtle Beach Pelicans. Most recently, Andy led sales and marketing for Awarity, a MarTech company focused on digital display and connected TV advertising.

Andrew Downey
Team Success
Andrew has nearly 10 years of experience partnering with marketing teams to inform decisions through insights and research. His background spans shopper insights, loyalty marketing, and personalized media strategy, with a focus on understanding consumer behavior and supporting clear, data-informed decision-making.