About Us – Revelocity Sports

Where it started

Our origin story

After a 25-year marketing career, Jeff Spanbauer realized his dream by becoming an owner of the Greensboro Grasshoppers. While evaluating the Grasshoppers’ marketing needs, Jeff discovered that even with his extensive experience, the landscape of marketing was overwhelming – both in complexity and cost. With over 1,200 tools available, he realized that teams needed more than just technology; they needed a specialized marketing engine that could unite multiple capabilities under one platform, making modern marketing accessible, efficient and cost-effective for sports teams.

How we work

Our core values

Keep Innovating

We’re restless in the best way—constantly asking “how can this be better?” We leverage technology and AI to punch above our weight, experiment with new approaches, and find smarter, more efficient ways to solve every challenge.

Stay Curious

We ask “why?” and “what if?” about everything—our company, our clients, our technology, our industry. We dig deeper to understand the real problem we’re solving. Curiosity drives us to spot opportunities others miss and proactively find new places where we can make an impact.

Get Stuff Done

Talk is cheap. We deliver results. We’re biased toward action and focus on what drives real impact. We ship, we measure, we learn, and we keep pushing to achieve more.

Be Relentlessly Helpful

We show up for our teammates, our clients, and our communities with 110% effort—not because we have to, but because that’s how great work happens. We’re tuned into what others need, actively collaborative, and always willing to jump in.

Our team

Our leadership team combines decades of sports industry and data-driven sales and marketing expertise.

Head coach

Jeff Spanbauer

Jeff previously served as CEO of Relevate Health, a healthcare marketing agency he co-founded in 2007 and guided through four acquisitions and skyrocketing growth. He is currently a member of the ownership team and advisory board at the Greensboro Grasshoppers and is a director in the Atlantic League.

Sam Goldfeder

Strategy & Operations

Sam has 15+ years of experience working with clients to create data-driven and personalized consumer experiences, including Fortune 500 brands, media companies, and sports organizations. She previously held leadership roles at MediaLink, a boutique marketing consulting firm, and Accenture.

Tom Rupp

Product & Team Success

Tom brings over 10 years of experience as a strategic marketer and relationship builder who partners with brands to drive digital transformation and growth. His collaborative approach combines data-driven insights with creative problem-solving, helping organizations expand their market presence and launch award-winning campaigns.

Andy Milovich

Client Development

Andy spent 25 years as a General Manager or Team President in Minor League Baseball, including the Frisco RoughRiders and Myrtle Beach Pelicans. Most recently, Andy led sales and marketing for Awarity, a MarTech company focused on digital display and connected TV advertising.

Andrew Downey

Team Success

Andrew has nearly 10 years of experience partnering with marketing teams to inform decisions through insights and research. His background spans shopper insights, loyalty marketing, and personalized media strategy, with a focus on understanding consumer behavior and supporting clear, data-informed decision-making.

Jeremy Neisser

Team Success

Jeremy spent 20+ years serving as Marketing Director for sports teams across every level of Minor League Baseball and Division I college athletics. Most recently, Jeremy founded Sports Marketing Machine and hosts the Sports Marketing Machine Podcast. At Revelocity Sports, he helps teams connect marketing strategy, sales execution, and data-driven decision-making to drive measurable growth.

Nick Johnson

Technology

Nick is a data analyst turned full-stack developer with a track record of taking greenfield ideas to production-ready software. Now specializing in agentic development and automation, he leads Revelocity's internal applications, data pipelines, and AI workflows, building the systems that help us deliver faster and scale with our clients.