In this episode, Jeremy breaks down one of the strangest ticket offers he’s ever seen—a “mystery pack” that moved nearly 700 opening day tickets months before first pitch. He unpacks why fans lined up to buy something they couldn’t fully see, using … Read More
Case Studies
Episode 132 – The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits
More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He … Read More
Epsiode 129 – How the Florida Everblades Grew Attendance by 27% with Adam Winslow
How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a … Read More
Episode 127 – 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and … Read More
Episode 126 – Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success
Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex … Read More
Episode 102 – Case Study: Minnesota Wild’s Text Messaging Fan Engagement Strategy
In this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDialog, to discuss the impact of text messaging on fan engagement and ticket sales. The conversation covers the selection of TrueDialog as a partner, the importance … Read More
Episode 89 – 2 Low Time/High ROI Website Updates
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort … Read More
Episode 86 – Promotions That Work: ERAs Night – Taylor Swift Themed
In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift’s Era’s Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact … Read More
Episode 83 – Promotions That Work – Bluey Night with Amanda Rich from the Lansing Lugnuts
Jeremy Neisser sits down with Amanda Rich from the Lansing Lugnuts as they discuss a promotion that works – Bluey Night. The promotion involved bringing the popular children’s character Bluey to the ballpark for a meet and greet with fans. … Read More
Episode 78 – What If Nothing is Working? How to Adjust Your Marketing Strategy
In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing … Read More