Sales are soft for Friday’s game and someone says the word every ticket office reaches for: discount. Jeremy Neisser makes the case that a price cut and a value add are two completely different promotions — one lowers what fans … Read More
Ticket Selling
179 – Four Rules for Sports Team Messaging That Actually Sell Tickets
Teams describe what they sell. Fans describe what they’re doing. Nobody at home says “let’s buy a five-game flex plan this summer” — they say “what are we doing Friday night?” In Episode 179, Jeremy Neisser breaks down four rules … Read More
178 – Two Low-Cost Promotional Night Ideas That Already Have Demand
Some of the cheapest, easiest promotions to run are the ones fans are already doing on their own. In Episode 178, Jeremy Neisser breaks down two low-maintenance promotional nights built entirely on existing demand: hosting fantasy football drafts in your … Read More
177- How to Plug the Leaks (Starting With the One That’s Costing You the Most) (Part 3 of 3)
In the finale of the three-part Fan Journeys series, Jeremy Neisser shows sports teams how to stop losing fans by finding their single biggest leak and fixing it before touching anything else. He hands you a three-number diagnostic that pinpoints … Read More
176- Where Fans Are Leaking Out(And Why It Happens in the Same Places Every Time) (Part 2 of 3)
Every team loses fans in the same three places — and most have no idea it’s happening. In Part 2 of the Fan Journey series, Jeremy Neisser pinpoints the capture gap, the relevance gap, and the re-engagement gap: exactly where … Read More
175 – The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)
Most marketing directors couldn’t draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team repeat buyers. In Part 1 of this three-part series, Jeremy Neisser introduces the Fan Journey: a five-stage framework … Read More
174 – Stop Treating Mini Plans Like an Offseason Product
Your Hottest Lead Just Left the Ballpark: Why In-Season Mini Plan Selling Wins. Most teams push mini plans hard from October through March, then go silent the moment the season starts — right when they’re creating new fans at every … Read More
173 – The Email Isn’t Finished When You Hit Send
Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and still send every one of them the same email blast. In Episode 173, Jeremy Neisser uses a simple … Read More
172 – Why Your Promotions Page Might Be Costing You Ticket Sales
Your promotions page is live, but half your nights are just names — “Taylor Swift Night,” “Oil Field Appreciation Weekend” — with no details. A promotion with no details doesn’t sell tickets, even when the night itself is great. In … Read More
171 – Why Your Email List Is Your Most Underused Asset (And How to Fix It)
Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves money on the table — 70 to 75% cart abandonment, 80 to 85% of … Read More