Ticket Selling

174 – Stop Treating Mini Plans Like an Offseason Product

Posted by Jeremy Neisser on July 16, 2026 | Featured

Your Hottest Lead Just Left the Ballpark: Why In-Season Mini Plan Selling Wins. Most teams push mini plans hard from October through March, then go silent the moment the season starts — right when they’re creating new fans at every … Read More

Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and still send every one of them the same email blast. In Episode 173, Jeremy Neisser uses a simple ice cream shop analogy to show why that quietly drives fans away, and why the fix isn't better copy or a new platform. It's a system that responds to fan behavior after the send. If you felt the pull of Episode 171 on lifecycle marketing but haven't built anything yet, this is the episode that explains what's actually stopping you.

173 – The Email Isn’t Finished When You Hit Send

Posted by Jeremy Neisser on July 10, 2026 | Featured

Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and still send every one of them the same email blast. In Episode 173, Jeremy Neisser uses a simple … Read More

172 – Why Your Promotions Page Might Be Costing You Ticket Sales

Posted by Jeremy Neisser on July 3, 2026 | Featured

Your promotions page is live, but half your nights are just names — “Taylor Swift Night,” “Oil Field Appreciation Weekend” — with no details. A promotion with no details doesn’t sell tickets, even when the night itself is great. In … Read More

Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves money on the table — 70 to 75% cart abandonment, 80 to 85% of single-game fans never returning — and lays out the fix: a lifecycle email system built on six behavior-triggered journeys, layered with persona-specific messaging. If you want higher open rates, higher click-through rates, and conversion that's 3 to 5 times a generic send, this is the blueprint.

171 – Why Your Email List Is Your Most Underused Asset (And How to Fix It)

Posted by Jeremy Neisser on June 26, 2026 | Featured

Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves money on the table — 70 to 75% cart abandonment, 80 to 85% of … Read More

episode 169 of the sports marketing machine podcast - The same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the four-question friction test for cold outreach, the caveman test that exposes a hard-to-read email in 10 seconds, and a real-world rewrite that tripled one rep's response rate without changing the offer. Practical, tactical, and ready to apply to your team's outreach this week.

169 – Group Sales 101 — Part 2 Apply Friction Test to Your Outreach

Posted by Jeremy Neisser on June 16, 2026 | Featured

The same friction that quietly kills conversions on your group sales page is killing your reps’ email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the four-question … Read More

Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't control, and the conversion-focused metrics that actually tell you whether your agency is earning its fee. A practical episode for any marketing director, ticket sales leader, or revenue officer evaluating an outside partner this season.

166 – How Do You Know If Your Agency Is Actually Good?

Posted by Jeremy Neisser on June 2, 2026 | Featured

Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can’t … Read More

You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a deeper hole, and the strategic paths forward depending on how far off target you really are. Jeremy shares a daily pacing tracker template and explains why protecting future value sometimes matters more than saving today.

165 – You’re Behind Pace — Now What?

Posted by Jeremy Neisser on June 2, 2026 | Featured

You’re halfway through the season and the pacing report says you’re behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a … Read More

149 – What Is P-Max? (And When Agencies Use It to Hide Weak Strategy)

Posted by Jeremy Neisser on January 30, 2026 | Featured

Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying. In this episode, Jeremy Neisser breaks down what P-Max actually is inside Google Ads, why it sounds so attractive to sports teams, and how it’s … Read More