In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.
Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you’re not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.
🧠 Takeaways
- Retargeting helps you re-engage warm, high-intent audiences who didn’t convert the first time.
- Website visitors from the past 3–7 days are your best bet for quick wins.
- Use exclusion lists to avoid showing ads to past ticket buyers—save budget & reduce fatigue.
- Social media engagers (likes, shares, comments, video viewers) are great to retarget within 7–14 days.
- Set up rolling audiences to keep campaigns automatically refreshed.
- $5/day budget can go a long way when ads are highly targeted.
- These tactics work best during your season when web traffic is high.
- Big brands do this daily—you can too, without a big budget.
- Combine retargeting + exclusions + time window for highest ROI.
🔊 Sound Bites
“Timing equals conversion.””You’re spending $35 a week to stay in front of high-intent fans—that’s worth it.”
⏱️ Chapters
00:00 – Intro to Retargeting01:12 – Website Visitors: The Most Valuable Warm Audience03:46 – Creating an 8-Day Retargeting List06:10 – Building Your Ad & Excluding Ticket Buyers08:48 – Social Media Engagers: Likes, Shares & Views11:36 – Why Timing (3–7 or 10–14 Days) Matters13:22 – Recap & How to Test for Just $5/Day
