Every team loses fans in the same three places — and most have no idea it’s happening. In Part 2 of the Fan Journey series, Jeremy Neisser pinpoints the capture gap, the relevance gap, and the re-engagement gap: exactly where … Read More
Paid Advertising
175 – The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)
Most marketing directors couldn’t draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team repeat buyers. In Part 1 of this three-part series, Jeremy Neisser introduces the Fan Journey: a five-stage framework … Read More
167 – The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)
In Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sports organization. Instead of anchoring the conversation on agency fees, Jeremy reframes it around leverage — how external … Read More
166 – How Do You Know If Your Agency Is Actually Good?
Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can’t … Read More
165 – You’re Behind Pace — Now What?
You’re halfway through the season and the pacing report says you’re behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a … Read More
151 – Why Your Meta Ad Creative Isn’t Built to Scale (And What to Fix)
If you’re still running one “hero ad” and hoping it scales, you’re already behind. In this episode, Jeremy breaks down why Meta’s evolving algorithm has made single-creative campaigns obsolete—and why sports teams must shift from building one good ad to … Read More
150 – How to Track Marketing When Meta’s Reports Tell a Different Story
If you’re spending money on Meta ads but don’t fully trust the numbers… you’re not crazy. In this episode, Jeremy Neisser breaks down why Meta’s reporting often doesn’t match ticketing reality—and what sports teams should track instead. You’ll get a … Read More
149 – What Is P-Max? (And When Agencies Use It to Hide Weak Strategy)
Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying. In this episode, Jeremy Neisser breaks down what P-Max actually is inside Google Ads, why it sounds so attractive to sports teams, and how it’s … Read More
148 – Allocating Marketing Budget to Lead Generation
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the often-overlooked aspect of lead generation in sports marketing. He emphasizes the importance of allocating a portion of the marketing budget to grow the fan database, rather than … Read More
147 – Meta Ad Strategies That Work in 2026
Meta ads didn’t “break” — they evolved. In this episode, Jeremy explains (in plain English) what actually changed inside Meta over the last few months and why the old playbook of tight targeting, lookalikes, and lots of small campaigns no … Read More