In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the … Read More
Ticket Selling
52 – Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)
In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games. They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, … Read More
51- How to Use Testimonials to Sell More Tickets
In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides … Read More
50 – What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data
In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive … Read More
47 – Texting Your Fans with Austin Noonan from Vozzi
In this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best … Read More
46 – The Pros/Cons To Adding Texting To Your Marketing
In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also … Read More
44 – 3 Ways To Collect More Email Addresses From Your Website
In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser … Read More
43 – Black Friday/Cyber Monday Marketing Planning
In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part … Read More
42 – Stockton Cargo President Lee Neves Shares Insight to First-Year Success
I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including: 1. How he leveraged free TV coverage 2. How he used videos on … Read More
41 – Inviting Your Fans Into A Story with Dr. J.J. Peterson
Today’s special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book. Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers’ … Read More