Summary In this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue … Read More
Ticket Selling
Episode 31 – Know Exactly How Much A Ticket Buyer Is Worth Using One Tool
In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use … Read More
Episode 26 – Boosting Ticket Sales: Key Off-Season Marketing Strategies You Can’t Afford to Miss
In this episode, the host discusses three important strategies to boost ticket sales: growing your email list, social media engagement, and using data. These strategies are crucial for sports teams and organizations during the off-season to prepare for the upcoming … Read More
Episode 24 – 3 Tactics to GROW your LinkedIn without Sounding Salesy
In this episode, Jeremy Neisser discusses the importance of having a complete LinkedIn page for sports teams or athletics departments. He provides three strategies to grow your LinkedIn page and reach more decision makers: tagging or mentioning companies, inviting employees … Read More
Episode 23 – Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn Page
In this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active … Read More
Episode 19 – How Marketing Directors Can Help Ticket & Sponsorship Sales Teams
In this episode, John Wilson from Ballgame Consulting shares insights on what GMs are looking for from their marketing directors. The conversation covers topics such as the importance of planning and execution in marketing, utilizing all platforms for marketing, tracking … Read More
Episode 18 – Beyond the Field: Harnessing College Athletes’ Influence to Boost Game Attendance
In this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes. They discuss the rules and regulations of NIL, the importance of personal branding, and the value of local NIL deals. They … Read More
Episode 9 – 2 Unique Ways to Grow Your Email Database During the Season
In this episode, Jeremy Neisser discusses the importance of growing your email database during the off-season and provides two unique ideas for growing it during the season. He emphasizes the need to increase the opportunity to collect email addresses to … Read More
Episode 8 – How to Grow Your Email Database During the Offseason
In this episode, Jeremy discusses the importance of growing your email database during the off-season. While the in-season is a prime time for email list growth, teams often neglect the off-season, leading to burnout and decreased engagement from single game … Read More
Episode 7 – 6 Not-So-Common Emails That You Should Send to Your Fans
In this episode, Jeremy Neisser discusses the importance of email marketing in sports and provides tips on how to engage season ticket holders and single game buyers through email communication. He emphasizes the need to set the stage for communication … Read More