In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The … Read More
Ticket Selling
67 – Why Your Return On Ad Spend (ROAS) is WRONG – Case Study
In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the … Read More
66 – Leads & Sales – How Marketing Directors SHOULD Be Helping Ticket Sales Teams
In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. … Read More
64 – What’s Working in College Athletics with Scott Peace Assoc. AD of Kent State
In episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college … Read More
62 – Acquiring More Leads with Michael Brinkman from Full House Solutions
In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as … Read More
61 – 2 Ways to Use AI To Help You Sell More Tickets
In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like … Read More
59 – How Data-Driven Messaging Drives More Ticket Sales
In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how … Read More
58 – Mini-Plan Marketing (Part 2) – In-Season Marketing
In this episode, Jeremy Neisser discusses marketing mini-plans during the season. He covers topics such as turning single-game buyers into multi-game buyers, post-game emails for single-game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders … Read More
57 – Mini-Plan Marketing (Part 1) – Off-Season Marketing
Part 1 of the 2 Part Series: This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports industry. Mini-plans are a way for fans to attend a set number of games during the year, … Read More
55 – K.I.S.S. Your Way to Improving Your Marketing
In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of … Read More