In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also … Read More
Ticket Selling
Episode 44 – 3 Ways To Collect More Email Addresses From Your Website
In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser … Read More
Episode 43 – Black Friday/Cyber Monday Marketing Planning
In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part … Read More
Episode 42 – Stockton Cargo President Lee Neves Shares Insight to First-Year Success
I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:1. How he leveraged free TV coverage2. How he used videos on social media … Read More
Episode 41 – Inviting Your Fans Into A Story with Dr. J.J. Peterson
Today’s special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book.Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers’ stories. … Read More
Episode 40 – Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team’s unique approach to social media, constantly improving the fan experience, and the launch of their … Read More
Episode 39 – What’s Your Focus?
The Summer Ball Summit highlighted the importance of constantly improving the fan experience in sports marketing. Teams are shifting their focus from solely making money to creating an unforgettable experience for fans. This shift involves enhancing in-game entertainment, social media … Read More
Episode 35 – Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, … Read More
Episode 34 – Leveraging Your Brand’s Identity with Katie Woods of Wichita Sports Commission
Katie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They talk about the history of the tournament, the importance of understanding the audience, and the use of influencers and … Read More
Episode 33 – A 5-Minute Hack That Gives Your Group Sales Team 100s of Leads
In this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. The hack involves creating a list of single game buyers, organizing the list by email addresses, … Read More