In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team’s unique approach to social media, constantly improving the fan experience, and the launch of their … Read More
Ticket Selling
39 – What’s Your Focus?
The Summer Ball Summit highlighted the importance of constantly improving the fan experience in sports marketing. Teams are shifting their focus from solely making money to creating an unforgettable experience for fans. This shift involves enhancing in-game entertainment, social media … Read More
35 – Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, … Read More
34 – Leveraging Your Brand’s Identity with Katie Woods of Wichita Sports Commission
Katie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They talk about the history of the tournament, the importance of understanding the audience, and the use of influencers and … Read More
33 – A 5-Minute Hack That Gives Your Group Sales Team 100s of Leads
In this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. The hack involves creating a list of single game buyers, organizing the list by email addresses, … Read More
32 – How to Use AOV to Plan Your Marketing
Summary In this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue … Read More
31 – Know Exactly How Much A Ticket Buyer Is Worth Using One Tool
In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use … Read More
26 – Boosting Ticket Sales: Key Off-Season Marketing Strategies You Can’t Afford to Miss
In this episode, the host discusses three important strategies to boost ticket sales: growing your email list, social media engagement, and using data. These strategies are crucial for sports teams and organizations during the off-season to prepare for the upcoming … Read More
24 – 3 Tactics to GROW your LinkedIn without Sounding Salesy
In this episode, Jeremy Neisser discusses the importance of having a complete LinkedIn page for sports teams or athletics departments. He provides three strategies to grow your LinkedIn page and reach more decision makers: tagging or mentioning companies, inviting employees … Read More
23 – Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn Page
In this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active … Read More