In this episode, Jeremy Neisser discusses six marketing opportunities or adjustments that can be made to increase ticket sales through email optimization. The topics covered include the timing of email sending, making emails skimmable, matching email copy with landing pages, … Read More
Ticket Selling
Episode 5 – How to Use the Preview Text When Sending Emails to Fans
In this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text is the small text below or next to an email’s subject line in the inbox, providing additional insight … Read More
Episode 4 – How Adjusting Subject Lines Lead to Higher Open Rates
In this episode, Jeremy Neisser discusses how to improve email subject lines to increase open rates, click-through rates, and sales. The conversation covers the importance of segmenting email lists, A/B testing subject lines, using scarcity and numbers, and incorporating emojis … Read More
Episode 3: Segment Your Email Lists
In this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication. The benefits of … Read More
Episode 2: Email Marketing is NOT Dead
In this episode, Jeremy Neisser discusses the effectiveness of email marketing in the sports industry. He emphasizes that email marketing is not dead and can provide a high return on investment. He shares statistics on open rates and click-through rates … Read More
Episode 1: Introducing Sports Marketing Machine
If you work in Professional Sports or College Athletics and your primary goal is to sell more tickets to your games… this podcast is for you. Each week Sports Marketing expert Jeremy Neisser will deliver practical marketing tips rooted in … Read More