In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, … Read More
Promotions
Episode 94 – Athletics Admin Unplugged: Solving Challenges with Innovative Strategies
In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the … Read More
Episode 92 – Let’s Talk About Tariffs & Their Impact on Sports Teams
In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. … Read More
Episode 88 – Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests
In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of … Read More
Episode 86 – Promotions That Work: ERAs Night – Taylor Swift Themed
In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift’s Era’s Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact … Read More
Episode 83 – Promotions That Work – Bluey Night with Amanda Rich from the Lansing Lugnuts
Jeremy Neisser sits down with Amanda Rich from the Lansing Lugnuts as they discuss a promotion that works – Bluey Night. The promotion involved bringing the popular children’s character Bluey to the ballpark for a meet and greet with fans. … Read More