In this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession … Read More
Promotions
105 – 4 Creative Ways to Reach Fans Beyond Traditional Ads
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community events, leveraging hotel and tourism … Read More
103 – Personalize It – Why it Works (Part 1)
In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon’s successful strategies. He discusses the psychological principles behind why personalization works, how Amazon utilizes data to enhance … Read More
101 – 6 Fan Experience Lessons Learned from Going to Disneyland
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance … Read More
98 – Run An Efficient Front Office with Catch
In this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch’s new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic operations, the importance of … Read More
95 – 12 Marketing & Fan Engagement Predictions for 2025
In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, … Read More
94 – Athletics Admin Unplugged: Solving Challenges with Innovative Strategies
In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the … Read More
92 – Let’s Talk About Tariffs & Their Impact on Sports Teams
In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. … Read More
90 – How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn
In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili’s success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create … Read More
88 – Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests
In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance … Read More