Your fans know who you are. They like you. They wear the hat. They’re just not coming as often as they used to. That was the conversation I kept hearing at the 2026 MiLB Business Summit in Louisville. You don’t … Read More
Author Archives: Jeremy Neisser
Stop Creating Demand. Start Supplying the Room.
You’ve got a soft date on the schedule. No promotion. No budget to build one. Just a night you’d rather not look at. So you start brainstorming a giveaway, a theme, something to manufacture a reason for people to show … Read More
How Teams Are Automating Their Fan Follow Up Process
A fan buys their first ticket. They show up. They have a decent time. They go home. And then, for 80 to 85% of them, that’s it. They never buy again the next year. That number stopped a room full … Read More
Your Team Already Has a Fan Journey. You May Not Know it, though
Picture this. I hand you a whiteboard marker and ask you to draw your fan marketing process. Everything. From the moment someone first hears about your team, to the website, to buying a ticket, to becoming a season ticket holder. … Read More
You Don’t Have a Mini Plan Problem. You Have a Timing Problem.
I was scrolling through team websites in early July. Fireworks nights. Giveaway nights. Bobbleheads. A concert. All front and center. Mini plans? Gone. Not buried. Not hard to find. Gone. Like they never existed. And here’s what got me: the … Read More
The Email Isn’t Finished When You Hit Send
You already know your fans. You know who comes for fireworks night. You know who brought the kids to Bluey Night. You know who spends big on premium seats and who buys the cheap ones. You know who shows up … Read More
A Name Isn’t a Promotion
Pull up your team’s promotions page and read it the way a first-time fan would. If half your nights are just names — “Taylor Swift Night,” “Oil Field Appreciation Weekend” — there’s a quiet leak in your ticket sales. A … Read More
You Don’t Have an Email Problem. You Have a System Problem.
Your team sends email. Schedule announcements, promo nights, fireworks, opening day. And yet ticket sales from email feel flat. Most teams can’t say whether their email is actually working — because they’re not running an email strategy. They’re running a … Read More
Your Best Game Has the Fewest Groups. Here’s Why.
A church administrator calls. “We’d love to do an outing this summer.” Your rep says, “Great — what date would you like?” Feels helpful. It’s actually how your biggest game ends up half empty. That’s the trap this final episode … Read More
Your Cold Email Doesn’t Have a Content Problem. It Has a Friction Problem.
Your rep sent the same email to 250 companies this season. Got five to ten responses. Now everyone in the room is asking what’s wrong with the list. Or the offer. Or the time of year. None of those are … Read More