Promotions

In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift’s Era’s Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact … Read More

Jeremy Neisser sits down with Amanda Rich from the Lansing Lugnuts as they discuss a promotion that works – Bluey Night. The promotion involved bringing the popular children’s character Bluey to the ballpark for a meet and greet with fans. … Read More