In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance … Read More
Promotions
86 – Promotions That Work: ERAs Night – Taylor Swift Themed
In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift’s Era’s Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact … Read More
83 – Promotions That Work – Bluey Night with Amanda Rich from the Lansing Lugnuts
Jeremy Neisser sits down with Amanda Rich from the Lansing Lugnuts as they discuss a promotion that works – Bluey Night. The promotion involved bringing the popular children’s character Bluey to the ballpark for a meet and greet with fans. … Read More