In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, … Read More
Paid Advertising
121 – How Video Content Makes Paid Traffic Easier (and Cheaper)
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a “nice-to-have” — it’s the cornerstone of a smarter paid media strategy. Whether you’re trying to warm up cold audiences, … Read More
118 – Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets
In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales. Arthur pulls back the … Read More
112 – TV Ads Without the Big Budget: How Sports Teams Can Use Vibe.co
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that’s changing how teams approach awareness and brand marketing. Jeremy breaks down how sports teams (even … Read More
111 – Building Your Marketing Budget Like a Funnel: Awareness to Action
Summary In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses how to strategically plan your marketing budget to maximize ticket sales. Whether you’re just starting out with a small email list or you have a $20K marketing budget, … Read More
110 – Meta Ads 101 – The Smart Way to Retarget: Website Visitors, Social Engagers & Timing That Converts (Part 4 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively. Jeremy walks through … Read More
109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams … Read More
108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad dollars and reach the right … Read More
107 – Meta Ads 101 – Link Clicks vs. Landing Page Views (Part 1 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results. Today’s focus? The critical difference between Link Clicks and Landing Page … Read More
105 – 4 Creative Ways to Reach Fans Beyond Traditional Ads
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community events, leveraging hotel and tourism … Read More
