In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams … Read More
Paid Advertising
Episode 108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad dollars and reach the right … Read More
Episode 107 – Meta Ads 101 – Link Clicks vs. Landing Page Views (Part 1 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results. Today’s focus? The critical difference between Link Clicks and Landing Page … Read More
Episode 105 – 4 Creative Ways to Reach Fans Beyond Traditional Ads
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community events, leveraging hotel and tourism … Read More
Episode 95 – 12 Marketing & Fan Engagement Predictions for 2025
In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, … Read More
Episode 91 – Black Friday/Cyber Monday Promotion Planning
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity … Read More
Episode 82 – How To Measure Advertising Effectiveness The Right Way
In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and … Read More
Episode 80 – First-Party Data vs Third-Party Data – What’s The Difference
In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It … Read More
Episode 71 – 3 Awarity Optimization Tips That Help Drive More Revenue
In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency. Takeaways Monitor top domains … Read More
Episode 63 – How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media
In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting … Read More