In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency.Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. They … Read More
Paid Advertising
Episode 50 – What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data
In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive … Read More
Episode 49 – The Differences Between Boosted Posts & Meta Ads
In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed … Read More
Episode 45 – What is Remarketing & How Can You Use It To Sell More Tickets
In this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team’s social media channels, … Read More
Episode 43 – Black Friday/Cyber Monday Marketing Planning
In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part … Read More
Episode 37 – Cold Audiences & Warm Audiences – The Differences For Your Marketing
In this episode, Jeremy Neisser discusses the importance of warm audiences and cold audiences in sports marketing. He explains that marketing campaigns should be designed for different types of audiences, including cold audiences, warm audiences, and ticket buyers. Cold audiences … Read More
Episode 35 – Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, … Read More
Episode 32 – How to Use AOV to Plan Your Marketing
Summary In this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue … Read More
Episode 29 – Impressions vs Accounts Reached – What’s the Difference?
In this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the importance of understanding these metrics and how they can be used to improve social media marketing strategies. Takeaways Accounts reached refers to … Read More
Episode 28 – How the Hillsboro Hops Get 4-to-1 ROI Using Awarity
Casey Sawyer from the Hillsboro Hops shares how they have used Awarity to achieve a 4 to 5 to 1 return on ad spend. They have been working with Awarity since the 2021 season and have found it to be … Read More