In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, … Read More
Paid Advertising
91 – Black Friday/Cyber Monday Promotion Planning
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity … Read More
82 – How To Measure Advertising Effectiveness The Right Way
In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and … Read More
80 – First-Party Data vs Third-Party Data – What’s The Difference
In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It … Read More
71 – 3 Awarity Optimization Tips That Help Drive More Revenue
In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency. Takeaways Monitor top domains … Read More
63 – How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media
In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting … Read More
56 – What’s Working Now with META Ads with Ralph Burns
In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency. Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and … Read More
50 – What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data
In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive … Read More
49 – The Differences Between Boosted Posts & Meta Ads
In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed … Read More
45 – What is Remarketing & How Can You Use It To Sell More Tickets
In this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team’s social media channels, … Read More
