Marketing predictions are everywhere—but most don’t help when you’re staring at empty seats on a Tuesday night. In Episode 146, Jeremy Neisser breaks down 13 tactical marketing predictions for 2026, all filtered through one question: does this actually sell more … Read More
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145 – Where I Was Right & Wrong On My Marketing 2025 Predictions
In this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and … Read More
144 – 13 Marketing Lessons from 2025
The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No … Read More
139: What Is Conversion Rate Optimization (CRO)?
In this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and … Read More
137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No
Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” … Read More
135: The Simplest Way to Build (and Justify) a Marketing Budget
In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north … Read More
134: Season Tickets vs Single Game – And How to Convert One Into the Other
Season ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You’ll get concrete plays—post-game bouncebacks, … Read More
131 – How Meta’s Advantage+ is Wasting Your Budget
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping … Read More
130 – How Teams Can Use Nano Banana to Generate More Revenue
Here are a few mockups that I created with a few prompts using Nano Banana. First prompt: Take this hat and put it on Frank Thomas’ head The photo The hat The output: Good. Next test: Take this photo … Read More
129 – How the Florida Everblades Grew Attendance by 27% with Adam Winslow
How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a … Read More