In this episode, Jeremy Neisser shares three email marketing optimization tips to help sports teams sell more tickets. He emphasizes the high ROI of email marketing and identifies areas of improvement, specifically open rates and click-through rates. While sports teams … Read More
Email Marketing
Episode 25 – What The Barbie Movie Teaches Us About Email Collecting
In this episode, Jeremy discusses how the Barbie movie generated hype and sales through partnerships with various brands. He emphasizes the importance of leveraging other people’s email lists and social media followings to grow your own fanbase. Jeremy provides examples … Read More
Episode 10 – 4 Ways to Use Social Media to Grow Your Email Database
In this episode, the host discusses ways to grow your email database using social media. While social media is a great avenue to build awareness for your games, email marketing has a higher conversion rate and better return on investment. … Read More
Episode 9 – 2 Unique Ways to Grow Your Email Database During the Season
In this episode, Jeremy Neisser discusses the importance of growing your email database during the off-season and provides two unique ideas for growing it during the season. He emphasizes the need to increase the opportunity to collect email addresses to … Read More
Episode 8 – How to Grow Your Email Database During the Offseason
In this episode, Jeremy discusses the importance of growing your email database during the off-season. While the in-season is a prime time for email list growth, teams often neglect the off-season, leading to burnout and decreased engagement from single game … Read More
Episode 7 – 6 Not-So-Common Emails That You Should Send to Your Fans
In this episode, Jeremy Neisser discusses the importance of email marketing in sports and provides tips on how to engage season ticket holders and single game buyers through email communication. He emphasizes the need to set the stage for communication … Read More
Episode 6- 6 Email Marketing Opportunities That You Might Have Missed
In this episode, Jeremy Neisser discusses six marketing opportunities or adjustments that can be made to increase ticket sales through email optimization. The topics covered include the timing of email sending, making emails skimmable, matching email copy with landing pages, … Read More
Episode 5 – How to Use the Preview Text When Sending Emails to Fans
In this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text is the small text below or next to an email’s subject line in the inbox, providing additional insight … Read More
Episode 4 – How Adjusting Subject Lines Lead to Higher Open Rates
In this episode, Jeremy Neisser discusses how to improve email subject lines to increase open rates, click-through rates, and sales. The conversation covers the importance of segmenting email lists, A/B testing subject lines, using scarcity and numbers, and incorporating emojis … Read More
Episode 3: Segment Your Email Lists
In this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication. The benefits of … Read More