In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of … Read More
Email Marketing
51- How to Use Testimonials to Sell More Tickets
In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides … Read More
44 – 3 Ways To Collect More Email Addresses From Your Website
In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser … Read More
43 – Black Friday/Cyber Monday Marketing Planning
In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part … Read More
30 – Using Data: 3 Email Marketing Tips To Sell More Tickets
In this episode, Jeremy Neisser shares three email marketing optimization tips to help sports teams sell more tickets. He emphasizes the high ROI of email marketing and identifies areas of improvement, specifically open rates and click-through rates. While sports teams … Read More
25 – What The Barbie Movie Teaches Us About Email Collecting
In this episode, Jeremy discusses how the Barbie movie generated hype and sales through partnerships with various brands. He emphasizes the importance of leveraging other people’s email lists and social media followings to grow your own fanbase. Jeremy provides examples … Read More
10 – 4 Ways to Use Social Media to Grow Your Email Database
In this episode, the host discusses ways to grow your email database using social media. While social media is a great avenue to build awareness for your games, email marketing has a higher conversion rate and better return on investment. … Read More
9 – 2 Unique Ways to Grow Your Email Database During the Season
In this episode, Jeremy Neisser discusses the importance of growing your email database during the off-season and provides two unique ideas for growing it during the season. He emphasizes the need to increase the opportunity to collect email addresses to … Read More
8 – How to Grow Your Email Database During the Offseason
In this episode, Jeremy discusses the importance of growing your email database during the off-season. While the in-season is a prime time for email list growth, teams often neglect the off-season, leading to burnout and decreased engagement from single game … Read More
7 – 6 Not-So-Common Emails That You Should Send to Your Fans
In this episode, Jeremy Neisser discusses the importance of email marketing in sports and provides tips on how to engage season ticket holders and single game buyers through email communication. He emphasizes the need to set the stage for communication … Read More