In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned. With 85% of single-game buyers not returning the following season, … Read More
Email Marketing
113 – Season Over? Here’s How to Turn Fan Feedback Into Future Ticket Sales
In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser breaks down how sports teams can turn end-of-season fan surveys into a powerful tool for driving next season’s ticket sales and improving game day experience. Instead of sending out generic … Read More
106 – Should Your Team Buy a List? Pros/Cons & What You Need to Know
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent … Read More
103 – Personalize It – Why it Works (Part 1)
In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon’s successful strategies. He discusses the psychological principles behind why personalization works, how Amazon utilizes data to enhance … Read More
100 – Post-Email Blast Steps: How to Help Your Sales Team Close More Deals
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and … Read More
99 – Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for … Read More
90 – How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn
In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili’s success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create … Read More
77 – How to Turn Single Game Buyers Into Multi-Game Buyers
Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year.To improve customer conversion, marketing directors can send a post-game email to single-game … Read More
62 – Acquiring More Leads with Michael Brinkman from Full House Solutions
In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as … Read More
61 – 2 Ways to Use AI To Help You Sell More Tickets
In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like … Read More