Email Marketing

In this episode, Jeremy discusses the importance of growing your email database during the off-season. While the in-season is a prime time for email list growth, teams often neglect the off-season, leading to burnout and decreased engagement from single game … Read More

In this episode, Jeremy Neisser discusses the importance of email marketing in sports and provides tips on how to engage season ticket holders and single game buyers through email communication. He emphasizes the need to set the stage for communication … Read More

In this episode, Jeremy Neisser discusses six marketing opportunities or adjustments that can be made to increase ticket sales through email optimization. The topics covered include the timing of email sending, making emails skimmable, matching email copy with landing pages, … Read More

In this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text is the small text below or next to an email’s subject line in the inbox, providing additional insight … Read More

In this episode, Jeremy Neisser discusses how to improve email subject lines to increase open rates, click-through rates, and sales. The conversation covers the importance of segmenting email lists, A/B testing subject lines, using scarcity and numbers, and incorporating emojis … Read More

In this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication. The benefits of … Read More

In this episode, Jeremy Neisser discusses the effectiveness of email marketing in the sports industry. He emphasizes that email marketing is not dead and can provide a high return on investment. He shares statistics on open rates and click-through rates … Read More