In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies. By using a specific formula, he … Read More
Ticket Selling
82 – How To Measure Advertising Effectiveness The Right Way
In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and … Read More
81 – Driving Revenue and Retention with Wolf Cycle AI
Jeremy Neisser sits down with Courtney Rice from WolfCycle AI Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and … Read More
78 – What If Nothing is Working? How to Adjust Your Marketing Strategy
In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing … Read More
77 – How to Turn Single Game Buyers Into Multi-Game Buyers
Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year.To improve customer conversion, marketing directors can send a post-game email to single-game … Read More
76 – Where To Look To Fix Your In-Park Attendance Issues
The main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus … Read More
75 – 7 Ways To Sell An Additional $100K in Group Tickets This Year with Emmanuel from Spinzo
In this episode, Jeremy Neisser and Emmanuel Elmajian discuss different strategies for selling group tickets. They explore the shift from traditional group sales to individual members of a group buying their own tickets at a discounted rate. They also discuss … Read More
73 – 3 Ways to Level Up Your Social Content with Joe Rixon from FanIQ
In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the … Read More
72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLay
In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept … Read More
69 – Hustle, Mentors, & Marketing with Travis Apple
Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports … Read More