In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and … Read More
Ticket Selling
Episode 57 – Mini-Plan Marketing (Part 1) – Off-Season Marketing
Part 1 of the 2 Part Series: This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports industry. Mini-plans are a way for fans to attend a set number of games during the year, and … Read More
Episode 55 – K.I.S.S. Your Way to Improving Your Marketing
In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of … Read More
Episode 53 – How to Create A 30 Days to Opening Day Marketing Calendar
In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the … Read More
Episode 52 – Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)
In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games.They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate … Read More
Episode 51- How to Use Testimonials to Sell More Tickets
In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides … Read More
Episode 50 – What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data
In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive … Read More
Episode 47 – Texting Your Fans with Austin Noonan from Vozzi
In this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best … Read More
Episode 46 – The Pros/Cons To Adding Texting To Your Marketing
In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also … Read More
Episode 44 – 3 Ways To Collect More Email Addresses From Your Website
In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser … Read More