In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north … Read More
Ticket Selling
Episode 134: Season Tickets vs Single Game – And How to Convert One Into the Other
Season ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You’ll get concrete plays—post-game bouncebacks, … Read More
Episode 132 – The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits
More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He … Read More
Episode 130 – How Teams Can Use Nano Banana to Generate More Revenue
Here are a few mockups that I created with a few prompts using Nano Banana. First prompt: Take this hat and put it on Frank Thomas’ head The photo The hat The output: Good. Next test: Take this photo … Read More
Epsiode 129 – How the Florida Everblades Grew Attendance by 27% with Adam Winslow
How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a … Read More
Episode 128 – 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)
Meta keeps moving the goalposts—and if you’re still running ads like it’s last season, you’re wasting money. In this episode of Sports Marketing Machine, Jeremy Neisser breaks down the three biggest changes Meta has rolled out—weaker targeting, new placements, and the launch … Read More
Episode 127 – 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and … Read More
Episode 126 – Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success
Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex … Read More
Episode 125 – “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that … Read More
Episode 124 – Maximizing Your Football Marketing Plan: What to Do When You Can’t Do It All
In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and … Read More