Group ticket buyers aren’t casual fans — they’re planners. Office managers, HR directors, coaches, and teachers are trying to organize an event without creating more work for themselves. If your group sales page makes them think too hard, they leave. … Read More
Ticket Sales
152 – Why More Reach Didn’t Mean More Ticket Sales (And What Actually Fixes It)
One team grew social reach from 7 million to 12+ million impressions. Engagement exploded. Video views were up. ROAS? 7–8x. And yet… single-game ticket sales stayed flat. In this episode, Jeremy breaks down why awareness alone doesn’t create growth, the difference … Read More
143 – The Experience Shift: How to Make Fans Choose You Over Everything Else
The way fans decide where to spend their money has fundamentally changed—and many sports teams are still marketing like it hasn’t. In this episode, Jeremy Neisser breaks down the post-COVID “experience shift” and explains why fans are choosing experiences over products, convenience, … Read More