Episode SummaryWhat does “connected marketing” actually mean for a sports team? In this episode, Jeremy Neisser is joined by Tom Rupp, co-founder of Revelocity Sports, to break down why so many teams feel stuck even when they’re doing good marketing—and … Read More
Ticket Sales
159 – Should You Get Rid of YOur Ticket Office? The Pros, Cons, and What Teams Need to Consider
Should Sports Teams Eliminate the Ticket Office? What if your team stopped selling tickets at the window… completely? In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down one of the most polarizing ideas in sports ticketing … Read More
157 – What Your Group Renewal Rate SHOULD be — And Why They Don’t Come Back
Most teams sit at a 75–85% group renewal rate… but that’s not the goal — it’s the starting point. In this episode, Jeremy breaks down what elite renewal actually looks like, why groups really don’t come back, and how small … Read More