In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like … Read More
Social Media
Episode 60 – What’s Working Now on TikTok with Luke Sawhook of the Hudson Valley Renegades
Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok … Read More
Episode 51- How to Use Testimonials to Sell More Tickets
In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides … Read More
Episode 41 – Inviting Your Fans Into A Story with Dr. J.J. Peterson
Today’s special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book.Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers’ stories. … Read More
Episode 40 – Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team’s unique approach to social media, constantly improving the fan experience, and the launch of their … Read More
Episode 37 – Cold Audiences & Warm Audiences – The Differences For Your Marketing
In this episode, Jeremy Neisser discusses the importance of warm audiences and cold audiences in sports marketing. He explains that marketing campaigns should be designed for different types of audiences, including cold audiences, warm audiences, and ticket buyers. Cold audiences … Read More
Episode 29 – Impressions vs Accounts Reached – What’s the Difference?
In this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the importance of understanding these metrics and how they can be used to improve social media marketing strategies. Takeaways Accounts reached refers to … Read More
Episode 27: Why Impressions Are Important BUT NOT the Only Metric You Should TrackEpisode
In this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlights three other metrics that provide deeper insights into campaign performance: ticket sales, conversion rate, and website traffic. By tracking … Read More
Episode 24 – 3 Tactics to GROW your LinkedIn without Sounding Salesy
In this episode, Jeremy Neisser discusses the importance of having a complete LinkedIn page for sports teams or athletics departments. He provides three strategies to grow your LinkedIn page and reach more decision makers: tagging or mentioning companies, inviting employees … Read More
Episode 23 – Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn Page
In this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active … Read More