In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and … Read More
Social Media
Episode 17 – How Often Should You Post on Social Media
In this episode, the host discusses how often sports teams should be posting on social media. He challenges the recommendation of posting 11 times a day on various channels and highlights the differences between businesses and sports teams. The host … Read More
Episode 15 – The Difference Between Views & Viewers on Social Media & Why They BOTH Matter
In this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that views refer to the number of times a video appears on a screen, while viewers are the actual … Read More
Episode 14 – 5 Social Media Metrics You Should Pay Attention To
In this episode, Jeremy Neisser discusses five important social media metrics that sports marketers should pay attention to. These metrics include sales, conversion rate, reach, click-through rate, and engagement rate. Jeremy emphasizes the importance of tracking ticket sales through social … Read More
Episode 12 – The Impact of Video on Social Media & 3 Tools To Help You Create More Videos Fast
In this episode, Jeremy Neisser discusses the importance of creating videos for social media and the impact they can have on a sports organization’s fan base. The host highlights three reasons why more video content should be created: improved reach … Read More
Episode 11 – How To Create A Social Media Shot List For Your Games
In this episode, Jeremy Neisser discusses the importance of a social media shot list for capturing photos and videos during a game. He emphasizes the need to craft the shot list based on the story you want to tell and … Read More
Episode 10 – 4 Ways to Use Social Media to Grow Your Email Database
In this episode, the host discusses ways to grow your email database using social media. While social media is a great avenue to build awareness for your games, email marketing has a higher conversion rate and better return on investment. … Read More