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Revelocity Sports

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Most sports teams don't have a customer service problem — they have a consistency problem. In this tactical episode, Jeremy Neisser walks through exactly how to build a simple "Always Do / Never Do" list that your entire organization can follow to create a consistent, frictionless fan experience. You'll get starter ideas for both lists, plus a clear plan to put the framework into action across every department — from ticket sales to concessions to parking. KEY TOPICS COVERED - Why inconsistency across departments is quietly costing you ticket sales and slowing fan base growth - The real problem most teams face: not bad service, but inconsistent service across staff and departments - Why your framework should stay simple — 5 to 7 always items and 5 to 7 never items, no more - How same-day response time builds trust and keeps momentum alive with interested fans - Why making it easier for fans to buy from you directly increases conversion on tickets, groups, and packages - How giving a clear next step in every fan interaction moves people closer to a purchase - Why you should always assume fan confusion is your organization's fault — and how to fix it - The power of "Know Before You Go" emails to set up a smoother game-day experience before fans arrive - The Cheesecake Factory problem: how too many options kills decisions and slows sales - Why first-time buyers, group leaders, and season ticket holders each need a different experience - How to stop passing fans around between departments and own the problem instead - How to embed your Always / Never list into staff meetings, training, name tags, concession stands, and daily operations

164 – The “Always / Never” Customer Service Starter List

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In this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by building a simple “Always Do” and “Never Do” customer service framework. Instead of chasing perfection, teams should focus on clarity, … Read More

Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not random ideas. If you want your promotions to actually sell tickets (and grow year over year), this is the blueprint. Key Topics Covered Why “What theme night should we do?” is the wrong starting point The shift from idea-first thinking → audience-first strategy The 4-part framework every successful theme night must have: Clear audience Reachable list Organizer/advocate Compelling reason to attend How weak theme nights fail (and why they don’t drive group sales) Real examples of audience-driven nights (Korean Night, Healthcare Appreciation, Bark in the Park) How to evaluate and score your current theme nights for effectiveness The role of organizers (coaches, principals, business leaders) in scaling ticket sales Building momentum: turning 200-ticket nights into 500+ year-over-year Why specificity beats broad appeal when trying to grow attendance

158 – The Theme Night Framework That Actually Works

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Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not random ideas. If … Read More

155 – Game Entertainment 101 – How Great Teams Design Crowd Energy

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Most teams treat in-game promotions as filler between plays. The best teams use them to design the energy of the building. In this episode, Jeremy breaks down what he observed during a Sacramento Kings game and shares five practical principles … Read More

Episode 141: Pros/Cons of “Buy Out” Nights

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Buyout nights are one of the most misunderstood tools in sports marketing. Some teams swear by them — others won’t touch them with a ten-foot pole. In this episode, Jeremy breaks down exactly why buyout nights can be a revenue … Read More

Episode 140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November

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In this episode, Jeremy breaks down one of the strangest ticket offers he’s ever seen—a “mystery pack” that moved nearly 700 opening day tickets months before first pitch. He unpacks why fans lined up to buy something they couldn’t fully see, using … Read More

Episode 134: Season Tickets vs Single Game – And How to Convert One Into the Other

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Season ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You’ll get concrete plays—post-game bouncebacks, … Read More