Some of the cheapest, easiest promotions to run are the ones fans are already doing on their own. In Episode 178, Jeremy Neisser breaks down two low-maintenance promotional nights built entirely on existing demand: hosting fantasy football drafts in your … Read More
Promotions
172 – Why Your Promotions Page Might Be Costing You Ticket Sales
Your promotions page is live, but half your nights are just names — “Taylor Swift Night,” “Oil Field Appreciation Weekend” — with no details. A promotion with no details doesn’t sell tickets, even when the night itself is great. In … Read More
164 – The “Always / Never” Customer Service Starter List
In this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by building a simple “Always Do” and “Never Do” customer service framework. Instead of chasing perfection, teams should focus on clarity, … Read More
158 – The Theme Night Framework That Actually Works
Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not random ideas. If … Read More
155 – Game Entertainment 101 – How Great Teams Design Crowd Energy
Most teams treat in-game promotions as filler between plays. The best teams use them to design the energy of the building. In this episode, Jeremy breaks down what he observed during a Sacramento Kings game and shares five practical principles … Read More
153 – Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams
Should your team be selling merchandise on Amazon? In this episode, Jeremy breaks down the real strategic implications of adding Amazon as a sales channel — from margin math and SEO strategy to customer data ownership and cannibalization risk. If … Read More
146 – 13 Marketing Predictions for 2026
Marketing predictions are everywhere—but most don’t help when you’re staring at empty seats on a Tuesday night. In Episode 146, Jeremy Neisser breaks down 13 tactical marketing predictions for 2026, all filtered through one question: does this actually sell more … Read More
145 – Where I Was Right & Wrong On My Marketing 2025 Predictions
In this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and … Read More
143 – The Experience Shift: How to Make Fans Choose You Over Everything Else
The way fans decide where to spend their money has fundamentally changed—and many sports teams are still marketing like it hasn’t. In this episode, Jeremy Neisser breaks down the post-COVID “experience shift” and explains why fans are choosing experiences over products, convenience, … Read More
141: Pros/Cons of “Buy Out” Nights
Buyout nights are one of the most misunderstood tools in sports marketing. Some teams swear by them — others won’t touch them with a ten-foot pole. In this episode, Jeremy breaks down exactly why buyout nights can be a revenue … Read More