In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part … Read More
Paid Advertising
37 – Cold Audiences & Warm Audiences – The Differences For Your Marketing
In this episode, Jeremy Neisser discusses the importance of warm audiences and cold audiences in sports marketing. He explains that marketing campaigns should be designed for different types of audiences, including cold audiences, warm audiences, and ticket buyers. Cold audiences … Read More
35 – Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, … Read More
32 – How to Use AOV to Plan Your Marketing
Summary In this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue … Read More
29 – Impressions vs Accounts Reached – What’s the Difference?
In this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the importance of understanding these metrics and how they can be used to improve social media marketing strategies. Takeaways Accounts reached refers to … Read More
28 – How the Hillsboro Hops Get 4-to-1 ROI Using Awarity
Casey Sawyer from the Hillsboro Hops shares how they have used Awarity to achieve a 4 to 5 to 1 return on ad spend. They have been working with Awarity since the 2021 season and have found it to be … Read More
27: Why Impressions Are Important BUT NOT the Only Metric You Should TrackEpisode
In this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlights three other metrics that provide deeper insights into campaign performance: ticket sales, conversion rate, and website traffic. By tracking … Read More
22 – How to Buy Billboards For CHEAP to Promote Your Games
In this episode, Jeremy Neisser discusses the benefits of buying billboards for sports marketing. He introduces the concept of digital billboards and highlights the advantages they offer, such as flexibility and the ability to change ad content frequently. Jeremy then … Read More
21 – The 3 Audiences You Should Have In Your Meta Business Suite
In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and … Read More
13 – 4 Marketing Terms You Should Know
In this episode, Jeremy Neisser discusses four marketing terms related to digital marketing activities in sports. He explains Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV). Jeremy emphasizes the importance of understanding these terms … Read More
