In this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlights three other metrics that provide deeper insights into campaign performance: ticket sales, conversion rate, and website traffic. By tracking … Read More
Paid Advertising
Episode 22 – How to Buy Billboards For CHEAP to Promote Your Games
In this episode, Jeremy Neisser discusses the benefits of buying billboards for sports marketing. He introduces the concept of digital billboards and highlights the advantages they offer, such as flexibility and the ability to change ad content frequently. Jeremy then … Read More
Episode 21 – The 3 Audiences You Should Have In Your Meta Business Suite
In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and … Read More
Episode 13 – 4 Marketing Terms You Should Know
In this episode, Jeremy Neisser discusses four marketing terms related to digital marketing activities in sports. He explains Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV). Jeremy emphasizes the importance of understanding these terms … Read More