In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the … Read More
Case Studies
Episode 42 – Stockton Cargo President Lee Neves Shares Insight to First-Year Success
I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:1. How he leveraged free TV coverage2. How he used videos on social media … Read More
Episode 38 – Case Study: 15% Attendance Increase – How The Stockton Ports Did It
Case Study: In full disclosure, the Stockton Ports are a client of mine. I started working with Chris Zavaglia in May of 2023.The WINS from the season: 15% increase in total attendance 3 sell-outs most since 2019 $12K increase in online … Read More
Episode 28 – How the Hillsboro Hops Get 4-to-1 ROI Using Awarity
Casey Sawyer from the Hillsboro Hops shares how they have used Awarity to achieve a 4 to 5 to 1 return on ad spend. They have been working with Awarity since the 2021 season and have found it to be … Read More