I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including: 1. How he leveraged free TV coverage 2. How he used videos on … Read More
Branding
40 – Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team’s unique approach to social media, constantly improving the fan experience, and the launch of their … Read More
36 – 3 Metrics for Proof of Performances That Increase The Value of the Partnership
In this episode, host Jeremy Neisser discusses the importance of proof of performance (POP) for marketing directors in sports. He highlights three metrics that should be included in POPs to increase the value of sponsorships: views and impressions, social media … Read More
34 – Leveraging Your Brand’s Identity with Katie Woods of Wichita Sports Commission
Katie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They talk about the history of the tournament, the importance of understanding the audience, and the use of influencers and … Read More
25 – What The Barbie Movie Teaches Us About Email Collecting
In this episode, Jeremy discusses how the Barbie movie generated hype and sales through partnerships with various brands. He emphasizes the importance of leveraging other people’s email lists and social media followings to grow your own fanbase. Jeremy provides examples … Read More
20 – How Talent Acquisition/Recruiting for Sports Teams Has Changed Since Covid
In this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams find high-level executives. Chad shares his background in sports and his journey from working in various roles to starting his … Read More
19 – How Marketing Directors Can Help Ticket & Sponsorship Sales Teams
In this episode, John Wilson from Ballgame Consulting shares insights on what GMs are looking for from their marketing directors. The conversation covers topics such as the importance of planning and execution in marketing, utilizing all platforms for marketing, tracking … Read More
18 – Beyond the Field: Harnessing College Athletes’ Influence to Boost Game Attendance
In this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes. They discuss the rules and regulations of NIL, the importance of personal branding, and the value of local NIL deals. They … Read More
16 – How Teams Can Get FREE Television Coverage
In this episode, Jeremy Neisser interviews Alan Sanchez from the People’s Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He … Read More