In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the … Read More
Branding
Episode 89 – 2 Low Time/High ROI Website Updates
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort … Read More
Episode 84 – Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson
In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers. Steve spent 35 years as the CMO of Chick-Fil-A … Read More
Episode 74 – Maximizing Merchandise Sales – 10 Simple Things You Can Do To Sell More This Year with Heather from Destroyer.Rocks
In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance … Read More
Episode 59 – How Data-Driven Messaging Drives More Ticket Sales
In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how … Read More
Episode 54 – FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors
In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the … Read More
Episode 52 – Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)
In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games.They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate … Read More
Episode 48 – Brand Launching 101 with Ryan Foose from Fooser Sports
In this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand … Read More
Episode 42 – Stockton Cargo President Lee Neves Shares Insight to First-Year Success
I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:1. How he leveraged free TV coverage2. How he used videos on social media … Read More
Episode 40 – Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team’s unique approach to social media, constantly improving the fan experience, and the launch of their … Read More