In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and … Read More
Audio
Episode 57 – Mini-Plan Marketing (Part 1) – Off-Season Marketing
Part 1 of the 2 Part Series: This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports industry. Mini-plans are a way for fans to attend a set number of games during the year, and … Read More
Episode 56 – What’s Working Now with META Ads with Ralph Burns
In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency.Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. They … Read More
Episode 55 – K.I.S.S. Your Way to Improving Your Marketing
In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of … Read More
Episode 53 – How to Create A 30 Days to Opening Day Marketing Calendar
In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the … Read More
Episode 52 – Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)
In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games.They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate … Read More
Episode 51- How to Use Testimonials to Sell More Tickets
In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides … Read More
Episode 50 – What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data
In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive … Read More
Episode 49 – The Differences Between Boosted Posts & Meta Ads
In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed … Read More
Episode 48 – Brand Launching 101 with Ryan Foose from Fooser Sports
In this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand … Read More