In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept … Read More
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Episode 71 – 3 Awarity Optimization Tips That Help Drive More Revenue
In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency. Takeaways Monitor top domains … Read More
Episode 70 – How Box Out Sports Makes It Faster to Create Social Media Graphics
In this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote … Read More
Episode 69 – Hustle, Mentors, & Marketing with Travis Apple
Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports … Read More
Episode 68 – The Pros/Cons of Flex Plans
In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The … Read More
Episode 67 – Why Your Return On Ad Spend (ROAS) is WRONG – Case Study
In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the … Read More
Episode 66 – Leads & Sales – How Marketing Directors SHOULD Be Helping Ticket Sales Teams
In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. … Read More
Episode 65 – Open Role: Samford Univ. – Director of Marketing & Fan Engagement Interview
In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement.The role involves creating an engaging in-venue atmosphere, promoting games, … Read More
Episode 61 – 2 Ways to Use AI To Help You Sell More Tickets
In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like … Read More
Episode 60 – What’s Working Now on TikTok with Luke Sawhook of the Hudson Valley Renegades
Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok … Read More