In this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best … Read More
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Episode 46 – The Pros/Cons To Adding Texting To Your Marketing
In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also … Read More
Episode 45 – What is Remarketing & How Can You Use It To Sell More Tickets
In this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team’s social media channels, … Read More
Episode 44 – 3 Ways To Collect More Email Addresses From Your Website
In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser … Read More
Episode 43 – Black Friday/Cyber Monday Marketing Planning
In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part … Read More
Episode 42 – Stockton Cargo President Lee Neves Shares Insight to First-Year Success
I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:1. How he leveraged free TV coverage2. How he used videos on social media … Read More
Episode 41 – Inviting Your Fans Into A Story with Dr. J.J. Peterson
Today’s special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book.Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers’ stories. … Read More
Episode 40 – Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team’s unique approach to social media, constantly improving the fan experience, and the launch of their … Read More
Episode 38 – Case Study: 15% Attendance Increase – How The Stockton Ports Did It
Case Study: In full disclosure, the Stockton Ports are a client of mine. I started working with Chris Zavaglia in May of 2023.The WINS from the season: 15% increase in total attendance 3 sell-outs most since 2019 $12K increase in online … Read More
Episode 1: Introducing Sports Marketing Machine
If you work in Professional Sports or College Athletics and your primary goal is to sell more tickets to your games… this podcast is for you. Each week Sports Marketing expert Jeremy Neisser will deliver practical marketing tips rooted in … Read More