In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and … Read More
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Episode 81 – Driving Revenue and Retention with Wolf Cycle AI
Jeremy Neisser sits down with Courtney Rice from WolfCycle AI Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and … Read More
Episode 80 – First-Party Data vs Third-Party Data – What’s The Difference
In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It … Read More
Episode 79 – Open Role: Assoc. AD for Marketing & Fan Experience – DePaul University with Kassidy Ellenby
In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of … Read More
Episode 78 – What If Nothing is Working? How to Adjust Your Marketing Strategy
In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing … Read More
Episode 77 – How to Turn Single Game Buyers Into Multi-Game Buyers
Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year.To improve customer conversion, marketing directors can send a post-game email to single-game … Read More
Episode 76 – Where To Look To Fix Your In-Park Attendance Issues
The main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus … Read More
Episode 75 – 7 Ways To Sell An Additional $100K in Group Tickets This Year with Emmanuel from Spinzo
In this episode, Jeremy Neisser and Emmanuel Elmajian discuss different strategies for selling group tickets. They explore the shift from traditional group sales to individual members of a group buying their own tickets at a discounted rate. They also discuss … Read More
Episode 74 – Maximizing Merchandise Sales – 10 Simple Things You Can Do To Sell More This Year with Heather from Destroyer.Rocks
In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance … Read More
Episode 73 – 3 Ways to Level Up Your Social Content with Joe Rixon from FanIQ
In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the … Read More