In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of … Read More
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Episode 92 – Let’s Talk About Tariffs & Their Impact on Sports Teams
In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. … Read More
Episode 91 – Black Friday/Cyber Monday Promotion Planning
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity … Read More
Episode 89 – 2 Low Time/High ROI Website Updates
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort … Read More
Episode 88 – Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests
In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of … Read More
Episode 87 – 3 Ways to Increase Ticket Usage for Ticket Plan Holders
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By … Read More
Episode 86 – Promotions That Work: ERAs Night – Taylor Swift Themed
In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift’s Era’s Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact … Read More
Episode 85 – Pricing Mini-Plans The RIGHT Way
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies. By using a specific formula, he … Read More
Episode 84 – Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson
In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers. Steve spent 35 years as the CMO of Chick-Fil-A … Read More
Episode 83 – Promotions That Work – Bluey Night with Amanda Rich from the Lansing Lugnuts
Jeremy Neisser sits down with Amanda Rich from the Lansing Lugnuts as they discuss a promotion that works – Bluey Night. The promotion involved bringing the popular children’s character Bluey to the ballpark for a meet and greet with fans. … Read More