In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the potential to increase conversions and engage fans.
He also offers a demo of the email cookie verification software for interested listeners.
Here are the slides that I mentioned.
I share a few examples of pop-ups that work:
- Springfield Lucky Horseshoes
- Greenville Triumph
- Richmond Kickers
- Spokane Velocity
- Charleston Dirtybirds
Splash pages:
Quizzes:
Cookie Verification
Head over to Sports Marketing Machine.com/Cookie to sign up for a demo on how you can collect more emails for about 15-cents per email from your website.
Episodes I mentioned:
41 – Dr. J.J. Peterson shares how you can invite fans into a story
Takeaways
- Email marketing has a high ROI, with a 36 to 1 return on investment.
- Collecting email addresses from your website is crucial for effective email marketing.
- Three methods to collect email addresses are pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification.
- Pop-ups can be used to collect email addresses by offering a newsletter or exclusive insider club.
- Landing pages/splash pages/squeeze pages can be used to promote specific events, contests, or discounts to collect email addresses.
- Email cookie verification involves placing a pixel on your website to track visitors and collect verified email addresses.
- Email cookie verification is recommended for websites with 30,000 or more visitors.
- Collecting more email addresses can lead to increased ticket and merchandise sales.
- Interested listeners can request a demo of the email cookie verification software.
Sound Bites
- “Today, I’m going to show you and tell you how to collect more email addresses from your website.”
- “Email marketing has a 36 to 1 ROI, which means that for every $1 you spend on your email marketing software, you will make $36 in return.”
- “The first thing I’m going to talk about today is pop-ups.”
Chapters
00:00 – Introduction: Importance of Collecting Email Addresses
05:53 – Chapter 2: Landing Pages, Splash Pages, and Squeeze Pages for Email Collection
10:33 – Chapter 3: Email Cookie Verification: Tracking and Collecting Verified Email Addresses
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