Picture this. I hand you a whiteboard marker and ask you to draw your fan marketing process. Everything. From the moment someone first hears about your team, to the website, to buying a ticket, to becoming a season ticket holder. … Read More
Ticket Selling
You Don’t Have a Mini Plan Problem. You Have a Timing Problem.
I was scrolling through team websites in early July. Fireworks nights. Giveaway nights. Bobbleheads. A concert. All front and center. Mini plans? Gone. Not buried. Not hard to find. Gone. Like they never existed. And here’s what got me: the … Read More
How Teams Are Automating Their Way to More Ticket Revenue
Most first-time buyers never come back. Not because they stopped caring — because there was no system to bring them back. Join Revelocity Sports and guests from the Nashville Sounds and Beloit Sky Carp for a free live look at … Read More
The Email Isn’t Finished When You Hit Send
You already know your fans. You know who comes for fireworks night. You know who brought the kids to Bluey Night. You know who spends big on premium seats and who buys the cheap ones. You know who shows up … Read More
A Name Isn’t a Promotion
Pull up your team’s promotions page and read it the way a first-time fan would. If half your nights are just names — “Taylor Swift Night,” “Oil Field Appreciation Weekend” — there’s a quiet leak in your ticket sales. A … Read More
You Don’t Have an Email Problem. You Have a System Problem.
Your team sends email. Schedule announcements, promo nights, fireworks, opening day. And yet ticket sales from email feel flat. Most teams can’t say whether their email is actually working — because they’re not running an email strategy. They’re running a … Read More
Your Best Game Has the Fewest Groups. Here’s Why.
A church administrator calls. “We’d love to do an outing this summer.” Your rep says, “Great — what date would you like?” Feels helpful. It’s actually how your biggest game ends up half empty. That’s the trap this final episode … Read More
Your Cold Email Doesn’t Have a Content Problem. It Has a Friction Problem.
Your rep sent the same email to 250 companies this season. Got five to ten responses. Now everyone in the room is asking what’s wrong with the list. Or the offer. Or the time of year. None of those are … Read More
You Don’t Have a Group Sales Volume Problem. You Have a Personalization Problem.
Your group sales rep is sending 40 to 50 emails a week. Responses? Almost none. So you tell her to send more. Build a bigger list. Make more calls. Push harder. That’s not the problem. The problem is the email … Read More
You Don’t Have a Staffing Problem. You Have a Leverage Problem.
Your GM is in Canva at 11pm. Your marketing director is loading Meta ads. Your ticket sales lead just spent two hours exporting an email list. And tomorrow, somebody is going to ask why sponsorship revenue is flat. Most sports … Read More