I was scrolling through team websites in early July. Fireworks nights. Giveaway nights. Bobbleheads. A concert. All front and center. Mini plans? Gone. Not buried. Not hard to find. Gone. Like they never existed. And here’s what got me: the … Read More
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You Don’t Have a Group Sales Volume Problem. You Have a Personalization Problem.
Your group sales rep is sending 40 to 50 emails a week. Responses? Almost none. So you tell her to send more. Build a bigger list. Make more calls. Push harder. That’s not the problem. The problem is the email … Read More
You Don’t Have a Staffing Problem. You Have a Leverage Problem.
Your GM is in Canva at 11pm. Your marketing director is loading Meta ads. Your ticket sales lead just spent two hours exporting an email list. And tomorrow, somebody is going to ask why sponsorship revenue is flat. Most sports … Read More