Fan Experience

Most sports teams don't have a customer service problem — they have a consistency problem. In this tactical episode, Jeremy Neisser walks through exactly how to build a simple "Always Do / Never Do" list that your entire organization can follow to create a consistent, frictionless fan experience. You'll get starter ideas for both lists, plus a clear plan to put the framework into action across every department — from ticket sales to concessions to parking. KEY TOPICS COVERED - Why inconsistency across departments is quietly costing you ticket sales and slowing fan base growth - The real problem most teams face: not bad service, but inconsistent service across staff and departments - Why your framework should stay simple — 5 to 7 always items and 5 to 7 never items, no more - How same-day response time builds trust and keeps momentum alive with interested fans - Why making it easier for fans to buy from you directly increases conversion on tickets, groups, and packages - How giving a clear next step in every fan interaction moves people closer to a purchase - Why you should always assume fan confusion is your organization's fault — and how to fix it - The power of "Know Before You Go" emails to set up a smoother game-day experience before fans arrive - The Cheesecake Factory problem: how too many options kills decisions and slows sales - Why first-time buyers, group leaders, and season ticket holders each need a different experience - How to stop passing fans around between departments and own the problem instead - How to embed your Always / Never list into staff meetings, training, name tags, concession stands, and daily operations

164 – The “Always / Never” Customer Service Starter List

Posted by Jeremy Neisser on May 15, 2026 | Featured

In this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by building a simple “Always Do” and “Never Do” customer service framework. Instead of chasing perfection, teams should focus on clarity, … Read More

Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the employee. This episode introduces the non-negotiables framework: simple "always do" and "never do" rules that eliminate guesswork and scale great service across your entire operation. KEY TOPICS COVERED • How inconsistency in fan interactions destroys ticket sales and repeat business • Why your best employee doesn't define your customer experience—your most inconsistent one does • The Cleveland Insight: John DeJulius's non-negotiables framework for scaling service without burnout • Why "always do" and "never do" rules work better than motivation, pizza parties, or lengthy policy manuals • Death by a thousand moments: how one bad interaction overrides five good ones • Why customer service isn't a department—it's an organization-wide responsibility • The direct connection between consistency and revenue: fans return when the experience feels smooth and effortless • Building your organization's always do and never do list: start with 5–7 rules, not 20 • Specific always do rules for ticket sales teams: same-day responses, clear pricing, preparing fans before arrival • Specific never do rules: don't make fans search, don't overcomplicate offers, don't treat all fans identically • How to implement consistency at every touchpoint: parking, ticketing, concessions, guest services, sales calls • Testing your consistency: Does your fan experience change depending on who they talk to?

163 – Why Your Fan Experience Fails Without Consistency (And How to Fix It)

Posted by Jeremy Neisser on May 7, 2026 | Featured

Your customer service problem isn’t actually a people problem—it’s a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the employee. This episode introduces the non-negotiables framework: simple “always do” and … Read More