In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement.The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a marketing-specific budget.The focus will be on sports like men’s basketball and football, but support will also be provided for other sports. The role primarily involves game presentation and fan experience, with less emphasis on social media and creating video content.The marketing duties include working closely with ticketing, developing promotions, and potentially exploring external advertising. The Director of Marketing will also be involved in community engagement and representing the university at social events. The salary is competitive and the university is committed to supporting the athletic department. Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.The campus is undergoing expansion and has a strong focus on student success and enrollment growth.Takeaways
- The Director of Marketing and Fan Engagement role at Samford University involves creating an engaging in-venue atmosphere and promoting games.
- The role includes working closely with ticketing, developing promotions, and potentially exploring external advertising.
- The Director of Marketing will also be involved in community engagement and representing the university at social events.
- Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.
Chapters00:00 – Introduction and Overview of the Open Role05:14 – Game Presentation and Fan Experience11:44 – Community Engagement and Representing the University21:51 – Salary Structure and Application ProcessLinks mentioned:Samford University AthleticsApply for the RoleMeet BJ
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