Sports Marketing Machine Podcast – Revelocity Sports

Revelocity Sports

Revelocity Sports

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175 – The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)

July 23, 2026

174 – Stop Treating Mini Plans Like an Offseason Product

July 16, 2026

Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and still send every one of them the same email blast. In Episode 173, Jeremy Neisser uses a simple ice cream shop analogy to show why that quietly drives fans away, and why the fix isn't better copy or a new platform. It's a system that responds to fan behavior after the send. If you felt the pull of Episode 171 on lifecycle marketing but haven't built anything yet, this is the episode that explains what's actually stopping you.

173 – The Email Isn’t Finished When You Hit Send

July 10, 2026

172 – Why Your Promotions Page Might Be Costing You Ticket Sales

July 3, 2026

Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves money on the table — 70 to 75% cart abandonment, 80 to 85% of single-game fans never returning — and lays out the fix: a lifecycle email system built on six behavior-triggered journeys, layered with persona-specific messaging. If you want higher open rates, higher click-through rates, and conversion that's 3 to 5 times a generic send, this is the blueprint.

171 – Why Your Email List Is Your Most Underused Asset (And How to Fix It)

June 26, 2026

Most group sales reps are order takers. The buyer asks for a date, the rep says yes, and the marquee game ends up at 55% capacity while groups scatter across midweek nights with no draw. In Episode 170 of the Sports Marketing Machine Podcast, Jeremy Neisser closes out the Group Sales 101 series by breaking down the most strategic piece of the puzzle: building an A / B / C game calendar before the season starts, leading every conversation with marquee dates, and using groups as an attendance strategy — not just a revenue line. This is the mindset shift that turns a good group sales department into a great one.

170 – Group Sales 101 — Great Reps Place Groups

June 18, 2026

episode 169 of the sports marketing machine podcast - The same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the four-question friction test for cold outreach, the caveman test that exposes a hard-to-read email in 10 seconds, and a real-world rewrite that tripled one rep's response rate without changing the offer. Practical, tactical, and ready to apply to your team's outreach this week.

169 – Group Sales 101 — Part 2 Apply Friction Test to Your Outreach

June 16, 2026

Most group sales reps are losing deals before they ever hit send. In Part 1 of a new three-part group sales series, Jeremy Neisser breaks down why one email template going to every organization on your list is quietly capping your response rate — and how reframing every pitch around the buyer's goal (fellowship, recognition, memories) instead of your ticket inventory tripled one rep's response rate in a matter of weeks. Tactical, specific, and built for marketing and ticket sales leaders who want a smarter outbound program this season.

168 — Group Sales 101 — Part 1: Personalization Wins Group Sales

June 12, 2026

Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't control, and the conversion-focused metrics that actually tell you whether your agency is earning its fee. A practical episode for any marketing director, ticket sales leader, or revenue officer evaluating an outside partner this season.

166 – How Do You Know If Your Agency Is Actually Good?

June 2, 2026

You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a deeper hole, and the strategic paths forward depending on how far off target you really are. Jeremy shares a daily pacing tracker template and explains why protecting future value sometimes matters more than saving today.

165 – You’re Behind Pace — Now What?

June 2, 2026

Most sports teams don't have a customer service problem — they have a consistency problem. In this tactical episode, Jeremy Neisser walks through exactly how to build a simple "Always Do / Never Do" list that your entire organization can follow to create a consistent, frictionless fan experience. You'll get starter ideas for both lists, plus a clear plan to put the framework into action across every department — from ticket sales to concessions to parking. KEY TOPICS COVERED - Why inconsistency across departments is quietly costing you ticket sales and slowing fan base growth - The real problem most teams face: not bad service, but inconsistent service across staff and departments - Why your framework should stay simple — 5 to 7 always items and 5 to 7 never items, no more - How same-day response time builds trust and keeps momentum alive with interested fans - Why making it easier for fans to buy from you directly increases conversion on tickets, groups, and packages - How giving a clear next step in every fan interaction moves people closer to a purchase - Why you should always assume fan confusion is your organization's fault — and how to fix it - The power of "Know Before You Go" emails to set up a smoother game-day experience before fans arrive - The Cheesecake Factory problem: how too many options kills decisions and slows sales - Why first-time buyers, group leaders, and season ticket holders each need a different experience - How to stop passing fans around between departments and own the problem instead - How to embed your Always / Never list into staff meetings, training, name tags, concession stands, and daily operations

164 – The “Always / Never” Customer Service Starter List

May 15, 2026

Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the employee. This episode introduces the non-negotiables framework: simple "always do" and "never do" rules that eliminate guesswork and scale great service across your entire operation. KEY TOPICS COVERED • How inconsistency in fan interactions destroys ticket sales and repeat business • Why your best employee doesn't define your customer experience—your most inconsistent one does • The Cleveland Insight: John DeJulius's non-negotiables framework for scaling service without burnout • Why "always do" and "never do" rules work better than motivation, pizza parties, or lengthy policy manuals • Death by a thousand moments: how one bad interaction overrides five good ones • Why customer service isn't a department—it's an organization-wide responsibility • The direct connection between consistency and revenue: fans return when the experience feels smooth and effortless • Building your organization's always do and never do list: start with 5–7 rules, not 20 • Specific always do rules for ticket sales teams: same-day responses, clear pricing, preparing fans before arrival • Specific never do rules: don't make fans search, don't overcomplicate offers, don't treat all fans identically • How to implement consistency at every touchpoint: parking, ticketing, concessions, guest services, sales calls • Testing your consistency: Does your fan experience change depending on who they talk to?

163 – Why Your Fan Experience Fails Without Consistency (And How to Fix It)

May 7, 2026

Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with Brian Coe of the Wilkes-Barre/Scranton Penguins to break down how simplifying the ticket purchase process led to a 22% increase in sales and a 111% jump in conversions through FEVO. If you want more fans to actually complete their purchase, this is a must-listen.

162 – How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy

May 3, 2026

161 – Connected Marketing: What It Actually Looks Like with Tom Rupp

April 23, 2026

160 – Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)

April 16, 2026

159 – Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider

April 8, 2026

Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not random ideas. If you want your promotions to actually sell tickets (and grow year over year), this is the blueprint. Key Topics Covered Why “What theme night should we do?” is the wrong starting point The shift from idea-first thinking → audience-first strategy The 4-part framework every successful theme night must have: Clear audience Reachable list Organizer/advocate Compelling reason to attend How weak theme nights fail (and why they don’t drive group sales) Real examples of audience-driven nights (Korean Night, Healthcare Appreciation, Bark in the Park) How to evaluate and score your current theme nights for effectiveness The role of organizers (coaches, principals, business leaders) in scaling ticket sales Building momentum: turning 200-ticket nights into 500+ year-over-year Why specificity beats broad appeal when trying to grow attendance

158 – The Theme Night Framework That Actually Works

April 3, 2026

157 – What Your Group Renewal Rate SHOULD be — And Why They Don’t Come Back

March 25, 2026

156 – Pros / Cons of Doing Trade Deals with Your Marketing

March 20, 2026

155 – Game Entertainment 101 – How Great Teams Design Crowd Energy

March 17, 2026

154 – How to Make Your Group Sales Page Easier to Buy From

March 8, 2026

153 – Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams

February 28, 2026

149 – What Is P-Max? (And When Agencies Use It to Hide Weak Strategy)

January 30, 2026

148 – Allocating Marketing Budget to Lead Generation

January 25, 2026

145 – Where I Was Right & Wrong On My Marketing 2025 Predictions

January 7, 2026

143 – The Experience Shift: How to Make Fans Choose You Over Everything Else

December 20, 2025

142 – How to Use Q5 to Sell More Tickets With Less Budget

December 8, 2025

141: Pros/Cons of “Buy Out” Nights

December 6, 2025

140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November

November 26, 2025

139: What Is Conversion Rate Optimization (CRO)?

November 20, 2025

138: Community Survey vs. Fan Survey — The Value of Both

November 13, 2025

137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No

November 8, 2025

136: Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise

October 29, 2025

135: The Simplest Way to Build (and Justify) a Marketing Budget

October 13, 2025

134: Season Tickets vs Single Game – And How to Convert One Into the Other

October 8, 2025

133 – Pros/Cons All-You-Can-Eat Ticket Plans

September 24, 2025

132 – The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits

September 20, 2025

131 – How Meta’s Advantage+ is Wasting Your Budget

September 12, 2025

130 – How Teams Can Use Nano Banana to Generate More Revenue

September 5, 2025

129 – How the Florida Everblades Grew Attendance by 27% with Adam Winslow

August 28, 2025

126 – Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success

August 6, 2025

123 – Top 10 Theme Nights That Sold Tickets & Won Fans

July 15, 2025

121 – How Video Content Makes Paid Traffic Easier (and Cheaper)

July 2, 2025

120 – What We Are Building – Be A Beta Tester

June 24, 2025

118 – Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets

June 11, 2025

116 – Data Gold in Youth Programs: What Most Teams Overlook

May 29, 2025

115 – “We Miss You”: The Email That Brings Fans Back

May 22, 2025

114 – Mistakes Happen. Great Teams Turn Them Into Fan Loyalty

May 14, 2025

113 – Season Over? Here’s How to Turn Fan Feedback Into Future Ticket Sales

May 7, 2025

112 – TV Ads Without the Big Budget: How Sports Teams Can Use Vibe.co

May 1, 2025

111 – Building Your Marketing Budget Like a Funnel: Awareness to Action

April 26, 2025

107 – Meta Ads 101 – Link Clicks vs. Landing Page Views (Part 1 of 4)

March 25, 2025

105 – 4 Creative Ways to Reach Fans Beyond Traditional Ads

March 18, 2025

104: Personalization That Sells: How Revelocity Helps Teams Fill Seats (Part 2)

March 12, 2025

103 – Personalize It – Why it Works (Part 1)

March 4, 2025

102 – Case Study: Minnesota Wild’s Text Messaging Fan Engagement Strategy

February 21, 2025

101 – 6 Fan Experience Lessons Learned from Going to Disneyland

February 14, 2025

100 – Post-Email Blast Steps: How to Help Your Sales Team Close More Deals

February 5, 2025

99 – Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing

January 29, 2025

98 – Run An Efficient Front Office with Catch

January 24, 2025

96 – Why Direct Mail Deserves a Spot in Your Marketing Mix This Season

January 9, 2025

94 – Athletics Admin Unplugged: Solving Challenges with Innovative Strategies

December 27, 2024

93 – Pros/Cons of Actively Selling to Ticket Brokers

December 11, 2024

92 – Let’s Talk About Tariffs & Their Impact on Sports Teams

November 27, 2024

91 – Black Friday/Cyber Monday Promotion Planning

November 16, 2024

89 – 2 Low Time/High ROI Website Updates

October 31, 2024

87 – 3 Ways to Increase Ticket Usage for Ticket Plan Holders

October 9, 2024

86 – Promotions That Work: ERAs Night – Taylor Swift Themed

October 2, 2024

85 – Pricing Mini-Plans The RIGHT Way

September 27, 2024

84 – Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson

September 19, 2024

83 – Promotions That Work – Bluey Night with Amanda Rich from the Lansing Lugnuts

September 14, 2024

82 – How To Measure Advertising Effectiveness The Right Way

September 3, 2024

81 – Driving Revenue and Retention with Wolf Cycle AI

August 30, 2024

80 – First-Party Data vs Third-Party Data – What’s The Difference

August 19, 2024

79 – Open Role: Assoc. AD for Marketing & Fan Experience – DePaul University with Kassidy Ellenby

August 6, 2024

78 – What If Nothing is Working? How to Adjust Your Marketing Strategy

July 30, 2024

77 – How to Turn Single Game Buyers Into Multi-Game Buyers

July 23, 2024

76 – Where To Look To Fix Your In-Park Attendance Issues

July 16, 2024