Revelocity Sports

Revelocity Sports

Daily Archives: June 2, 2026

Most sports teams assume slow ticket sales mean they need more marketing. More ads, more emails, more reach. But Brian Coe, Vice President of Ticketing and Corporate Partnerships at the Wilkes-Barre/Scranton Penguins, proved it's almost never a traffic problem. It's a buying experience problem. The Real Problem: Fans Are Dropping Off at Checkout Brian didn't set out to run a buying experience experiment. He started working with FEVO on the group sales side because it made life easier for group leaders — no collecting money, no coordinating payments, just a link that handled everything. It worked so well that FEVO asked him a simple question: have you thought about using this for individual game sales too?

You Don’t Have a Traffic Problem. You Have a Metrics Problem.

Posted by Jeremy Neisser on June 2, 2026 | Featured | No Comments

Your agency just sent over a slick monthly report. Impressions up. Clicks up. CPM down. Ticket sales? Flat. So is the agency doing a good job or not? Most sports teams can’t answer that question. Not because the answer is … Read More