Marketing Report Card
Is your marketing budget in the right places?
Enter what you spend by channel. You'll get a grade on how your money splits across the fan journey, plus what to fix first.
Where the money goes
Check every channel you're currently buying, then enter what you spend in a season. Trade counts — it's still budget.
Where should we send the report?
We'll show your grade on the next screen and email you the full PDF breakdown.
Enter your name, a valid work email, and your team to see the grade.
How your budget splits
Measured against a balanced mix for a live-event business: 45% top, 30% middle, 25% bottom.
Balanced target for that stage
Where each channel lands
Channels that work at more than one stage have their budget split between them. That split produced the percentages above. We place each channel where that kind of spend usually does its work — if your paid social or email is aimed mostly at past buyers, your real middle and bottom numbers are higher than this.
Fix these first
Interested in tracking it better?
A grade is only useful if you can see what your spend actually returns. That's the conversation we have with front offices every week.