In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and … Read More
Audio
123 – Top 10 Theme Nights That Sold Tickets & Won Fans
What do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums. In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to break down the Top 10 highest-performing theme nights … Read More
122 – 9 Ways to Use ChatGPT to Sell More Tickets
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, … Read More
121 – How Video Content Makes Paid Traffic Easier (and Cheaper)
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a “nice-to-have” — it’s the cornerstone of a smarter paid media strategy. Whether you’re trying to warm up cold audiences, … Read More
120 – What We Are Building – Be A Beta Tester
In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing. ➡️ Fan Feedback Tool:Surveys are great… until they become static, siloed, and unusable. Jeremy breaks down how their … Read More
119: Fan Activation, Revenue Growth, and Digital Engagement with Dash’s Jonathan Hufnagel
In this episode, Jeremy sits down with Jonathan Hufnagel, founder and CEO of Dash, the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a comprehensive … Read More
118 – Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets
In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales. Arthur pulls back the … Read More
117 – Good Deal or Bad Strategy? The Right Way to Use Loss Leaders
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive … Read More
116 – Data Gold in Youth Programs: What Most Teams Overlook
In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming. From reading programs to Little League nights and summer camps, teams engage with thousands of families every … Read More
115 – “We Miss You”: The Email That Brings Fans Back
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned. With 85% of single-game buyers not returning the following season, … Read More
