Our Team
Our leadership team combines decades of sports industry and data-driven sales and marketing expertise.

Jeff Spanbauer
Head coach
Jeff previously served as CEO of Relevate Health, a healthcare marketing agency he co-founded in 2007 and guided through four acquisitions and skyrocketing growth. He is currently a member of the ownership team and advisory board at the Greensboro Grasshoppers and is a director in the Atlantic League.

Sam Goldfeder
Strategy & Operations
Sam has 15+ years of experience working with clients to create data-driven and personalized consumer experiences, including Fortune 500 brands, media companies, and sports organizations. She previously held leadership roles at MediaLink, a boutique marketing consulting firm, and Accenture.

Tom Rupp
Product & Team Success
Tom brings over 10 years of experience as a strategic marketer and relationship builder who partners with brands to drive digital transformation and growth. His collaborative approach combines data-driven insights with creative problem-solving, helping organizations expand their market presence and launch award-winning campaigns.

Andy Milovich
Client Development
Andy spent 25 years as a General Manager or Team President in Minor League Baseball, including the Frisco RoughRiders and Myrtle Beach Pelicans. Most recently, Andy led sales and marketing for Awarity, a MarTech company focused on digital display and connected TV advertising.